We’ve all received newsletters, in fact they've been around for ages. They started when email addresses became popular some decades ago. But despite chatbots and blogs and other effective marketing strategies, email marketing is still going strong.
You are a small business and are just wetting your feet in Social Media. Or you may have never tried it and think it is the smart way to go. It is! Your small business can kill it on Social Media if you know how!
Why do we need landing pages? We already have a website. The landing page is useful to highlight the special things you want the visitor to focus on...
SEO, Search Engine Optimization – it is the watch word for every website. You want to know the latest SEO techniques to get up there with the big boys! You want your website to rank high enough that you get organic traffic from Google.
Content marketing is strategic writing that focuses on a particular audience who will be interested in buying your product or taking an action that you require. Thought-leaders take Content marketing seriously because this is what will allow them to become influencers in the market.